Nowadays, Amazon also sells this title as a performant tablet that is meant to be on par with the iPad and many other Android devices; what is notable is that the original e-book reader still remains, under a better design and with a few added features. The Kindle seems to be a smooth transition from a book to an electronic device, and Amazon is still marketing it with that purpose in mind, even constantly renewing its Kindle line along with the release of the new tablet (Jones, 2011). At the same time, Amazon made it a point to ensure that any type of conversion from an iPad file to a Kindle one would not present any issues (The Bookseller, 2011). This leads to another important factor that has made this brand successful, and that is the Kindle app. Surveys have proven that readers who use electronic devices will not be limited to just the Kindle, since other e-readers, tablets and even phones have proven to be popular (Timbrell, 2014). The Kindle app is available for both major operating systems, the iOS and Android, so a client of Amazon is not forced to actually acquire a Kindle e-reader or a tablet in order to buy books off the website. Having the application on more than one device means that your books will still be synced across all platforms. What is more, a study has shown that while owning a Kindle will boost Amazon sales with $443, the Amazon customer who does not own one will still spend approximately $790 every year (Elmer-DeWitt, 2013).
Recently, Amazon has introduced Kindle Unlimited, which puts a number of books at your disposition for just £8 a month, and the first month is a free trial. I downloaded the Kindle app to try it out for a month, and I was impressed with the variety that it presented. The sum of £8 isn’t too much to pay for having the Harry Potter series and other famous books at your disposition, and the sign-up and download processes are fairly simple.
Amazon Kindle operates under a profile that spells out accessible, and this is probably one of the reasons why it is so popular.
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Bibliography
Elmer-DeWitt, P. 2013, 'Owning a Kindle boosts spending on Amazon by $443', Fortune.Com, p. 1, Business Source Complete, EBSCOhost, viewed 6 October 2014.
Timbrell, N. “Publishing devices, formats and standards”. Publishing in the Digital Age. Oxford Brookes University. Publishing Media Year 2. 30 Sept. 2014. Lecture.
Jones, P. (2011). Three new Kindles and a Kindle Fire. [online] The Bookseller. Available at: http://www.thebookseller.com/futurebook/three-new-kindles-and-kindle-fire [Accessed 6 Oct. 2014].
The Bookseller, (2011). The Kindle Fire will aid cross-platform publishing. [online] Available at: http://www.thebookseller.com/futurebook/kindle-fire-will-aid-cross-platform-publishing [Accessed 6 Oct. 2014].